Get the word out!

In today’s intensely competitive, information-rich business environment, effective communication is essential. The messages that make it through the clutter are the ones that are clear, accurate and engaging.

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Even better is a professional business writer / ghostwriter who takes the time to understand your business and your goals, and helps you develop a strategy for creating written materials (books, ebooks, case studies, articles, blogs, web copy, white papers, special reports) that will enhance your reputation, grow your company and increase your profitability.

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“Phenomenal ghostwriter. Savvy strategist. Fun to work with. Hire her!”
Jonathan Bernstein
President, Bernstein Crisis Management, Inc.

Blog Rerun: What is your social media strategy?

Posted by Jacquelyn on May 19th, 2012 in Sales, Marketing, Public Relations, Social Media, Technology | 0 comments

Note: this is an updated version of an article originally published in January 2011: You can’t make it through a day—or even a few hours—without hearing something about social media. A social media policy for your employees is essential. A social media strategy for your company is equally—if not more—important. Do you have one? Keep these issues in mind when developing your social media strategy: • Begin with developing an overall approach to dealing with social media. The actual types of social media are likely to change, so your...

Who is reading your text messages?

Posted by Jacquelyn on May 13th, 2012 in Communications, Technology | 0 comments

Do you know who is receiving your text messages? Early this morning, I received a text from a client wishing me a happy Mother’s Day. Yes, that’s odd from a number of perspectives, but this is a quirky client and I appreciated the thought. Before I could respond, I heard another text come in. It was a reply to my client’s text from someone I don’t know. Then my client replied to that. Apparently my client sent his Mother’s Day message to 10 people — and when one of the others replied, it went to everyone...

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