Business Blog by Jacquelyn Lynn
For permission to reprint any article on this blog, please contact Jacquelyn Lynn.
What is your writer publishing under your name?
Full disclosure: I’m a ghostwriter. I write books, articles, blogs and more that are published under my clients’ names. Using a ghostwriter is a smart move for busy executives, professionals and subject matter experts who need to publish material but don’t have the time and/or writing skills to do it themselves. One caveat: If you decide to hire a ghostwriter, be sure you know and approve what he/she is publishing under your name. What prompted me to write about this? A former client of mine (why “former” is a...
read moreAre Your Press Releases Worth It – Or a Waste of Time?
Press releases can be a powerful weapon in your marketing and public relations arsenal. Just be sure you don’t shoot yourself in the foot with them. I can’t count the number of press releases I’ve written over the years in my career as a business writer–and it’s almost as hard to count the number of times I’ve had to explain to my clients why it’s critical for their releases to be well-written, accurate and actually contain news. Thanks to the internet and search engines, press releases can work harder and do more than...
read moreDo you conduct credit reviews on your long-time customers?
If you extend credit to your customers, how long has it been since you’ve done a credit check on your accounts? If it’s been more than a year, it’s been too long. You may know that JK Harris & Co. was my client (I was the ghostwriter for JK Harris’ books Flashpoint, Sales Flashpoint, and IRS Tax Secrets, and handled additional business writing and content marketing projects). When the firm filed bankruptcy, I was one of thousands of unsecured creditors. I doubt that I’ll ever see a penny of what the company owes me. But it could...
read more9 Tips to Be a Great Guest Speaker – and Get Results!
Have you decided to hit the speaking circuit to promote your product or service? Congratulations! Giving talks is a powerful, effective way to enhance your reputation and grow your business. Once you’re booked, these tips will help you be a speaker who is applauded, referred and invited back: 1. Provide appropriate promotional materials in advance. Find out if the host organization has a newsletter, when it goes out, and the preferred content submission format. Send a brief description of your presentation, your bio, and a photo well ahead...
read moreDisconnect Health Insurance from Employment
It’s reasonable for health insurance companies to ask policyholders about their lifestyles. After all, that’s a key element in the risk equation. But when insurance is provided by the employer, privacy becomes a major issue. Individuals may have lifestyle and other health-related issues they’d rather people at work didn’t know about. Orlando Sentinel columnist Beth Kassab says she is getting “used to” companies asking for more information about their employees—information that was in years past considered private. Instead of...
read moreCaution: Beware of counterfeit checks and overpayment scams
Orlando’s beleaguered KEL law firm has been scammed out of about $285,000 by a phony client. According to news reports, the firm was contacted via email by someone (obviously a sophisticated scammer) pretending to have lost wages from a fictitious employer. The firm received a settlement check; the “client” requested that the funds be sent to his account in a Japanese bank. The law firm did so before the check cleared—and it turned out the check was counterfeit. The firm couldn’t get wire transfer reversed. It’s easier than ever...
read moreEffective Cancer Education Must Be Accurate
While this is primarily a business blog, prostate cancer is likely to affect the majority of readers at some point, either directly or indirectly, so I decided it was an appropriate topic to address. This article is in response to an essay, “PSA Scare Prompts Reflection and Education” by Paul VanDevelder, published in the Orlando Sentinel on Jan. 17, 2012, which I felt was incomplete, biased and misleading. When I submitted this piece to the Sentinel, I was told they wanted information from a health care professional, which I am...
read moreTurn Old Employers into New Customers
If you started your business after a stint in the corporate world, you may find your former employer a prime prospective customer. Today’s sales environment has never been more challenging, which is why selling to your former employer gives you significant advantages. You know the system, the company way. Of course, that knowledge will only get you in the door. There may be a honeymoon for a while, but at some point, you’re going to be expected to perform as well or better than anybody else out there. So keep these critical points...
read moreGive Employees an Alternative to Sick Time
Businesses lose millions of dollars each year due to unscheduled absenteeism. The most-cited reason for last-minute absences is family issues, followed by personal illness, personal needs, stress, and an entitlement mentality. When an employee is unexpectedly absent, you have to pay direct costs (the salary or wages paid to absent employees) and indirect costs (overtime pay for other employees, hiring temporary workers, and supervisory time spent rearranging work schedules). The problem is that traditional sick-leave plans do not address the...
read moreGo on Trial!
How you can use the same techniques trial lawyers do when dealing with your employees When an attorney is in front of a jury, there’s a lot at stake, which is why successful trial lawyers know how to purposely and effectively sway jurors. You can put the techniques they use to work in your own business. Noelle C. Nelson, Ph.D., author of Winning! Using Lawyers’ Courtroom Techniques to Get Your Way in Everyday Situations (Prentice Hall), explains how: Establish credibility with your employees. Just as lawyers are careful about establishing...
read more
Jacquelyn Lynn is a talented, accomplished business writer and ghostwriter whose credits include more than 25 traditional books, 3,000+ magazine articles, ebooks, blogs, white papers, and more.
For more information on how to put Jacquelyn's writing skills to work for your organization, please call (407) 971-2260 or email Jacquelyn@ContactTCS.com.