Business Blog by Jacquelyn Lynn
For permission to reprint any article on this blog, please contact Jacquelyn Lynn.
You’re the Subject of a Negative Blog – What Now?
What do you do if a blogger writes a negative post about you? There’s no one-size-fits-all answer. It depends on the situation. But one thing I can tell you for sure: Stop giving the blogger material! Recently I wrote about this topic, and last week my blog was selected as one of UpCity’s Top 25 Inbound Marketing Articles of the Week. I’m sharing this for two important reasons: There are 24 other articles that I didn’t write mentioned in that list, and they all have good information. Check them out. My blog would never...
read moreJT Foxx, Lawsuits, Reputation Management and Bloggers
Let me be absolutely clear: I do not have a personal issue or complaint with JT Foxx or the JT Foxx Organization. Unless you count a few conversations a couple of years ago about the possibility of ghostwriting his book, I’ve never done business with him, never attended any of his seminars, never purchased any of his coaching products and never even met him in person. In September 2013, I posted a blog discussing the SEO and reputation management strategy JT Foxx used after he and some of the executives in his company were sued for...
read moreContent Marketing and Social Media: Don’t Set and Forget
One of the wonderful things about the abundance of content marketing and social media tools is that they allow us to manage our messages without having to do it in real time. Caution: Don’t “set and forget” your social media posts. When a crisis occurs or a major news story breaks, immediately check your prescheduled social media and blog articles to be sure you aren’t posting anything that might be interpreted as insensitive – or worse. For example, because I had friends running in this year’s Boston Marathon, I had...
read moreWhat Does A Ghostwriter Do?
There are a lot of people who have great ideas and information but do not have the time or skill to get what they know organized and written so it can be shared. That’s where a ghostwriter comes in. A ghostwriter is paid to write books, articles, blogs or other content that is officially credited to another person. Ghostwriters do not create the information; they simply organize it into a format that meets the needs of their clients and their clients’ audiences. The content, of course, is that of the named author; the ghostwriter simply...
read moreRachel Maddow Fake Twitter Accounts Demonstrate Importance of Social Media Authenticity
The social media world (not to mention the political pundits) is abuzz about the news that Twitter has shut down a number of fake Twitter accounts that Rachel Maddow purportedly set up to tout her MSNBC show. The deception was exposed when a huge number of accounts posted the exact same Tweet about Maddow’s show. The most important take-away from this situation is: It is absolutely essential to be honest and authentic on social media. Why? First and foremost, lying and cheating is wrong. Period. If that’ s not reason enough,...
read more5 Tips To Get Results With Content Marketing
Want to engage with your customers in a way that they will not just welcome but actively seek? That will drive sales and referrals? That will increase profits and grow your company? The solution is content marketing – and 91% of B2B and 86% of B2C marketers are already doing it. Let’s begin by answering this question: What is content marketing? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the...
read moreHow Much Do Ghostwriters Charge?
The short answer to how much ghostwriters charge is: It depends. Before you and a writer can determine an appropriate fee, you need to figure out exactly what the project is going to entail, including who is responsible for doing the research, how you and the writer will work together, and what the final product will be. For most medium-sized book projects where the named author provides the majority of the research, you can expect to pay a writer in the range of $15,000 to $45,000 plus expenses for a completed full-length book manuscript....
read moreGot a Great Book Title? It’s Not Enough
If you want your book to be a commercial success, it needs a great title – but a great title isn’t enough. It’s barely a start. If all you’ve got is a title, you’ve got a lot of work to do. A couple of years ago, I received a call from a prospective client (we never reached an agreement) who wanted to write a book and was looking for a ghostwriter. Within the first few minutes of our conversation, he told me the title he’d come up with and asked what I thought. I liked it. It was an attention-getting title that a marketing team...
read moreGood Info: How to respond to a legal threat about your blog, and more
Some blogs with information worth sharing: How should you respond to a legal threat about your blog? First, congratulate yourself for creating a blog that is so successful folks are noticing and/or that’s bugging someone. Second, don’t panic — but don’t ignore the threat. Lior Levin explains what to do if someone either threatens to sue or actually does. … Read the full post If you save your company money, make sure the powers that be know. Doing better than expected is usually a good thing —...
read moreGreat Blog Content: Write for Your Reader
In a recent presentation to the National Association of Entrepreneurs, I explained how to create great blog content – that is, content that search engines will love and your audience will want to read. Great content is written for the reader – the human reader. Before you start writing, answer these questions about your readers: What are their demographics? Your blog readers are your market, so you should know things like age, gender, marital status, occupation, income, education level, location and so on. What do they want...
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Jacquelyn Lynn is a talented, accomplished business writer and ghostwriter whose credits include more than 25 traditional books, 3,000+ magazine articles, ebooks, blogs, white papers, and more.
For more information on how to put Jacquelyn's writing skills to work for your organization, please call (407) 971-2260 or email Jacquelyn@ContactTCS.com.