Great Blog Content: Write for Your Reader

In a recent presentation to the National Association of Entrepreneurs, I explained how to create great blog content – that is, content that search engines will love and your audience will want to read. Great content is written for the reader – the human reader.     Before you start writing, answer these questions about your readers: What are their demographics? Your blog readers are your market, so...

Good Info: PR, Blogging, Social Media, Productivity and More

Some blogs with good information worth sharing:   Got any other bad ideas? This is a funny post from PR Daily with some valuable advice on how to shop for and deal with a PR agency — and how PR agencies can identify prospective clients they should avoid. The thoughts can be applied to any professional service provider. … Read the entire post   Having trouble coming up with fresh content for...

Good Info: Book Authors, Speakers, Blogging, Content Marketing

Some blogs with information worth sharing … Why Nonfiction Authors Should be Speakers: Joel Friedlander says doing live speaking engagements offers nonfiction authors a wide range of benefits, including: Increasing your authority and reputation Access to clients, sponsors and others you won’t meet online Opportunities to test ideas before you write about them A vehicle to use for repurposing your...

You are responsible for what goes out over your name

I put a post on my personal Facebook page comparing Tweets by two opposing political candidates on September 11. Here’s the story (minus the names): Candidate A posted a compassionate, caring message about the significance of the day. Candidate B posted a volunteer recruitment message. In full disclosure, I happen to support Candidate A. A friend of mine, who apparently supports Candidate B, challenged the...

Blog and Email Marketing Tip: Proofread!

I hate it when I make mistakes. I really beat myself up about it. Oh, I do all the right post-mistake things – figure out how it happened, plan to make sure it won’t happen again, apologize if necessary, and so on. But I have a hard time dealing with it when my performance doesn’t meet my expectations – and my expectations for myself are high. Okay, that’s my issue. And it’s true that we’re all human,...