Book Promotion Tip: Write Your Own Interview

Have you ever heard television or radio show host ask really stupid questions? Or have you been interviewed and had the interviewer ask you about things totally unrelated to what you really wanted to talk about? If you’re promoting a book, or just promoting yourself as an expert, you have more opportunities than ever for media appearances – network news and talk shows, traditional radio, satellite radio,...

JT Foxx, Lawsuits, Reputation Management and Bloggers

Let me be absolutely clear: I do not have a personal issue or complaint with JT Foxx or the JT Foxx Organization. Unless you count a few conversations a couple of years ago about the possibility of ghostwriting his book, I’ve never done business with him, never attended any of his seminars, never purchased any of his coaching products and never even met him in person. In September 2013, I posted a blog...

Content Marketing and Social Media: Don’t Set and Forget

One of the wonderful things about the abundance of content marketing and social media tools is that they allow us to manage our messages without having to do it in real time. Caution: Don’t “set and forget” your social media posts. When a crisis occurs or a major news story breaks, immediately check your prescheduled social media and blog articles to be sure you aren’t posting anything that might be...

What Does A Ghostwriter Do?

There are a lot of people who have great ideas and information but do not have the time or skill to get what they know organized and written so it can be shared. That’s where a ghostwriter comes in. A ghostwriter is paid to write books, articles, blogs or other content that is officially credited to another person. Ghostwriters do not create the information; they simply organize it into a format that meets the...

Rachel Maddow Fake Twitter Accounts Demonstrate Importance of Social Media Authenticity

The social media world (not to mention the political pundits) is abuzz about the news that Twitter has shut down a number of fake Twitter accounts that Rachel Maddow purportedly set up to tout her MSNBC show. The deception was exposed when a huge number of accounts posted the exact same Tweet about Maddow’s show. The most important take-away from this situation is: It is absolutely essential to be honest and...