By Jacquelyn Lynn
Your blog is a tremendous content marketing tool.
Guest blogging puts your blog on steroids.
The two ways to benefit from guest blogging are:
Get your blogs (articles) published on other sites
Publish the work of guest authors on your site
You as a Guest Blogger
The major benefits for getting your articles published on other websites are:
Increased name recognition for your and your...
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites – but if they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and eventually becoming customers.
What’s the solution?
Keep it simple to make it interesting...
One of the more effective but labor-intensive content marketing and search engine optimization (SEO) strategies is to comment on blogs and leave a link back to your own website.
Of course, a lot of people comment on blogs simply because they want to engage in the conversation. Most bloggers welcome comments, regardless of the poster’s motivation, since comments are good for the site’s ranking. But not every...
While I’m active on Twitter, I don’t claim to be an expert on the social media platform. Even so, there are some things that even non-experts ought to know not to do with Twitter’s direct message feature, such as:
1. Sending boring automatic direct messages, particularly “thanks for following.” Yes, I know the social media management tools make it easy to do that, but most people are smart enough to...
Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country.
One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange:
Criminal, when one party takes without compensating the other. Essentially, a criminal exchange is stealing.
Partial, when the exchange is not what was...