What is your writer publishing under your name?

Full disclosure: I’m a ghostwriter. I write books, articles, blogs and more that are published under my clients’ names. Using a ghostwriter is a smart move for busy executives, professionals and subject matter experts who need to publish material but don’t have the time and/or writing skills to do it themselves. One caveat: If you decide to hire a ghostwriter, be sure you know and approve what...

Are Your Press Releases Worth It – Or a Waste of Time?

Press releases can be a powerful weapon in your marketing and public relations arsenal. Just be sure you don’t shoot yourself in the foot with them. I can’t count the number of press releases I’ve written over the years in my career as a business writer–and it’s almost as hard to count the number of times I’ve had to explain to my clients why it’s critical for their releases to be well-written,...

Do you conduct credit reviews on your long-time customers?

If you extend credit to your customers, how long has it been since you’ve done a credit check on your accounts? If it’s been more than a year, it’s been too long. You may know that JK Harris & Co. was my client (I was the ghostwriter for JK Harris’ books Flashpoint, Sales Flashpoint, and IRS Tax Secrets, and handled additional business writing and content marketing projects). When the firm filed...

9 Tips to Be a Great Guest Speaker – and Get Results!

Have you decided to hit the speaking circuit to promote your product or service? Congratulations! Giving talks is a powerful, effective way to enhance your reputation and grow your business. Once you’re booked, these tips will help you be a speaker who is applauded, referred and invited back: 1. Provide appropriate promotional materials in advance. Find out if the host organization has a newsletter, when it goes...

How Not to Negotiate with a Writer

Recently I discussed the possibility of ghostwriting a book for someone who might have been (but will not be) a new client. The story illustrates everything you should not do when you’re looking for a writer for any project, but especially for one as important and comprehensive as a book. I was introduced to this young man by someone who used to work for a former client of mine. The book he wants to write is in...