You’re the Subject of a Negative Blog – What Now?

What do you do if a blogger writes a negative post about you? There’s no one-size-fits-all answer. It depends on the situation. But one thing I can tell you for sure: Stop giving the blogger material! Recently I wrote about this topic, and last week my blog was selected as one of UpCity’s Top 25 Inbound Marketing Articles of the Week. I’m sharing this for two important reasons: There are 24 other...

JT Foxx, Lawsuits, Reputation Management and Bloggers

Let me be absolutely clear: I do not have a personal issue or complaint with JT Foxx or the JT Foxx Organization. Unless you count a few conversations a couple of years ago about the possibility of ghostwriting his book, I’ve never done business with him, never attended any of his seminars, never purchased any of his coaching products and never even met him in person. In September 2013, I posted a blog...

Content Marketing and Social Media: Don’t Set and Forget

One of the wonderful things about the abundance of content marketing and social media tools is that they allow us to manage our messages without having to do it in real time. Caution: Don’t “set and forget” your social media posts. When a crisis occurs or a major news story breaks, immediately check your prescheduled social media and blog articles to be sure you aren’t posting anything that might be...

Rachel Maddow Fake Twitter Accounts Demonstrate Importance of Social Media Authenticity

The social media world (not to mention the political pundits) is abuzz about the news that Twitter has shut down a number of fake Twitter accounts that Rachel Maddow purportedly set up to tout her MSNBC show. The deception was exposed when a huge number of accounts posted the exact same Tweet about Maddow’s show. The most important take-away from this situation is: It is absolutely essential to be honest and...

5 Tips To Get Results With Content Marketing

Want to engage with your customers in a way that they will not just welcome but actively seek? That will drive sales and referrals? That will increase profits and grow your company? The solution is content marketing – and 91% of B2B and 86% of B2C marketers are already doing it. Let’s begin by answering this question: What is content marketing? Content marketing is a marketing technique of creating and...