Email Marketing is Alive and Well!

All the buzz about social media has made some business owners question the value of email marketing. The fact is that email remains a powerful marketing tool—but like any marketing tool, it must be done well to produce results. Email is the workhorse that can drive other campaigns, says Eric Kirby, CEO at Connection Engine. Mark Brownlow has some great stats on why you should be doing email marketing, but the...

Facebook Marketing Strategy

Should your business have a Facebook page? That's a question you have to decide based on the type of business and your particular market. Most companies can benefit from a Facebook page, but you need to set it up right. A Facebook basic: Your profile is you as an individual; your page is your company. Your profile is where you connect with your friends; your page is where you build a fan base (where you get...

Boost Your Search Engine Ranking with Effective Online PR

What would you pay to get your site "above the scroll" on organic search engine results? Wally Gissen, president of Cut-It-Out Communications, says you can do it for about $200 a month (plus the cost of copywriting, if you don't have someone in-house who can do it). Gissen's article, "Using PR for SEO Ranking," is an excellent and amazingly simple guide to boosting your search engine...

What is your social media strategy?

You can’t make it through a day—or even a few hours—without hearing something about social media. A social media policy for your employees is essential. A social media strategy for your company is equally—if not more—important. Do you have one? Keep these issues in mind when developing your social media strategy:   • Begin with an overall approach to dealing with social media. The actual types of...

Does Your Company Have A Social Media Policy?

Is social media—Facebook, LinkedIn, Twitter, YouTube—a fad or the wave of the future? From a company policy perspective, the answer to that question doesn’t matter. The fact is that you need a social media policy that clearly defines what your employees may and may not say about your operation on social media sites—and you need it today, not next week or next year.   A social media policy is not the...