Should your business have a Facebook page? That's a question you have to decide based on the type of business and your particular market. Most companies can benefit from a Facebook page, but you need to set it up right.
A Facebook basic: Your profile is you as an individual; your page is your company. Your profile is where you connect with your friends; your page is where you build a fan base (where you get people to "like" you) of customers and potential customers.
I recently watched an excellent webinar by Joan Stewart (a/k/a The Publicity Hound), "12 Ways to Avoid Missed Opportunities on the New & Improved Facebook," and here's a great tip she shared:
Create a customized landing page for your company page. What this means is that when someone searches on your company on Facebook or clicks on a link to your page that you might put up somewhere, they will see that customized page instead of your wall. You can make your Facebook landing page look like a webpage; you can keep it simple (which is what I did) or make it elaborate (check out Diet Coke).
A customized landing page lets you include a call to action — or even multiple calls to action. It's an opportunity to tell prospective customers what you want them to do, such as "like" your page, visit your website, or sign up for your newsletter. It lets you obtain email addresses for additional marketing efforts.
Be sure your Facebook landing page includes your branding and blends with your other marketing materials. When someone finds your company on Facebook, you want what they see to look familiar.
For more Facebook tips from Joan Stewart, you can purchase a recording of the webinar at "12 Ways to Avoid Missed Opportunities on the New & Improved Facebook." And if you need help with the copy on your Facebook landing page or help creating your posts, contact me.