The deception was exposed when a huge number of accounts posted the exact same Tweet about Maddow’s show.
The most important take-away from this situation is: It is absolutely essential to be honest and authentic on social media.
Why? First and foremost, lying and cheating is wrong. Period.
If that’ s not reason enough, consider this: If you try to cheat on social media, you will get caught — and the damage to your reputation (your own and your company’s) will be far worse than any benefit you might have gained by whatever you were trying to do.
One writer commenting on the Maddow incident speculated that Maddow might claim that this was done by her staff or fans without her knowledge. I don’t know what she’s going to say, but I know that if others are responsible for your social media content, your social media policy should prohibit any posts that are misleading or outright fraudulent and you should take immediate action if that policy is violated.
Is it okay to have more than one Twitter account? Of course. It’s acceptable to have them for individuals, for companies, for brands within a company, for a variety of strategic reasons. And it’s quite acceptable for those accounts to cross-post and retweet. Just keep it open and honest.
What are your thoughts? Join the conversation below.